This document lays out an operational plan to win new consignment accounts for your auctions through cold email outreach, reaching the transport managers, fleet managers and plant managers who decide what happens to vehicles at the end of their life across the UK and Ireland — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
Truck and Plant Asset Management is a South Wales online auction house for commercial vehicles and plant equipment, run from Diamond House on Swansea Enterprise Park and formed by a family with over 40 years of worldwide knowledge in the motor industry. Rolling monthly sales move HGVs, tractor units, trailers, vans, excavators, telehandlers, forklifts and municipal vehicles through a real-time online room with a global audience of registered buyers. You do considerably more than put a lot on a screen: you arrange transport and shipping, you collect and store, and you run on-site auctions directly from a customer’s own premises when an operator is retiring or clearing an entire fleet in one go. Sellers pay 0% commission and nothing leaves their yard until the funds are received in full. Major PLCs and councils come on board as a trial and end up using the auction exclusively for every asset they have for disposal.
40+
years of family knowledge in the motor industry
The auction was not built from scratch. It was built on four decades of trading commercial vehicles worldwide.
0%
commission charged to the seller
The hammer price stays with the fleet, which removes the single biggest objection to using an auction house.
24h
from their yard to your storage
Neath Port Talbot’s fleet officer, on your collection of their disposals: yard space freed, sold first time.
25 yrs
with Bibby Distribution, and counting
Several million pounds of fleet assets from one client alone, from HGVs and trailers to a 30,000 litre fuel tank.
What sets you apart
Three things separate you from a trade buyer and from a commission auction. The seller pays nothing, so the hammer price is the number the fleet actually keeps. The vehicle does not leave the premises until the funds are received in full, which is the difference between a comfortable decision and an awkward one for anyone answering to a finance director or to the public purse. And the sale is online and global, so a tired UK rigid or a specialist body is priced by export demand rather than by the one local buyer who happened to pick up the phone. On top of that you handle the whole job — transport, shipping, collection and storage inside 24 hours — and you will run the sale from the customer’s own yard when an entire fleet has to go at once.
What we will push on your behalf
Not “we run an auction”. The angle is the decision every fleet already has to make, and the fact that the usual answer is quietly costing them money. A truck comes off contract, a machine stops being worth its next inspection, the depot needs the space — and the default is one phone call to the same trade buyer, one offer, and an asset sitting in the yard for weeks. We open on that moment rather than on your service, and we keep the ask deliberately small: one vehicle in the next sale, not a disposal contract. That mirrors how you actually win accounts, because the trial consignment is what turns into the exclusive one. The pains we lead on are the ones transport and fleet managers say out loud: yard space, life-expired units nobody local wants, and no way of knowing whether the offer on the table is a fair one.
02 / YOUR MARKET02 — 08
A market identified and qualified.
This market is unusually easy to size, because of one register. Every organisation running an HGV in Great Britain must hold a goods vehicle operator licence, the register is published as open data, and each record states how many vehicles that operator is authorised for — so your own screen becomes a hard filter rather than a guess. You ruled out single-vehicle operators, and the reason you gave holds just as well at two and three, so we keep only operators authorised for six vehicles or more: the point at which there is a replacement cycle, a named transport or fleet manager, and real pressure on yard space. To that we add the plant and machinery owners who sit outside the licensing system altogether — construction, quarrying and utilities firms with ten or more employees — and we extend the whole thing to Northern Ireland and Ireland as you asked. That comes to roughly 30,000 organisations that own commercial vehicles or plant and have to decide what happens to them at the end of their life.
~30,000
organisations identified
UK and Ireland fleets authorised for 6 or more vehicles on the operator licence register (~20,900 in Great Britain, ~1,800 in Northern Ireland and Ireland), plus ~8,000 plant, quarrying and utilities operators with 10+ employees outside the licensing system
~15,000
contactable prospects
after applying the 50% ratio (named transport, fleet or plant decision-maker + business email findable and verified)
247
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
49
potential new selling accounts
over 12 months (UK B2B average closing rate: 20%) — and on your own account, the one that starts as a single trial consignment is the one that becomes exclusive
How we build this database
We start from the DVSA goods vehicle operator licence register, published under the Open Government Licence, which gives us the operator, its operating centres and the number of vehicles and trailers it is authorised for. That is where the six-vehicle screen is applied, before anything else. Companies House and the CRO confirm the trading entity and its size; for plant and van fleets outside the licensing system we work from ONS business counts, the Construction Plant-hire Association and sector directories. LinkedIn, the company’s own site and, for public bodies, committee papers and FOI disclosure logs then produce the named person: Transport Manager, Fleet Manager, Head of Fleet, Plant Manager. Every contact is finally verified and enriched by AI: role check, business email validation, and a read on whether the fleet is actually turning over. Impossible to do by hand across tens of thousands of licences — this is what makes qualification at that scale possible.
Why 50% are contactable
Transport and plant decision-makers are not a profession that lives on LinkedIn. On the ten-prospect sample in Section 04 we found a named person for all ten, but a verifiable personal profile for only three — and anything that resolves only to a generic transport@ or info@ inbox is dropped rather than guessed at. The 50% ratio is deliberately conservative for exactly that reason, so the projections you are reading stay realistic rather than optimistic.
This sizing screens at six or more authorised vehicles, which is the honest reading of ruling out single-vehicle operators. Widening to three or more would take the universe to around 50,000 and the contactable base to 25,000, and we can run either. Local authorities are counted once, inside the licence register, because they hold operator licences for their refuse fleets — they are also the most reachable slice of the whole market, since fleet officers are named in published committee papers. The 49 figure is market headroom rather than a delivery promise; we can tighten it to one region or one segment, or widen it, once Phase 1 has run.
03 / AI PERSONALISATION03 — 08
Emails that look written by hand.
The difference between an email that gets deleted and an email that gets a reply is rarely the offer, it is the first sentence. A transport manager can tell within two seconds whether the sender knows what an operating centre is. So the AI here is not pretending to be a human and it is not writing the pitch: it reads the operator licence register, the trade press and the council capital papers at a scale a person could not, and pulls out one verifiable fact per prospect. That fact becomes the opening line, in the vocabulary the recipient actually uses. No flattery, no horoscope copy, no “I came across your website” — just a number, a date or a depot name that could only belong to them.
The principle: when a fleet manager reads the email, they should think “this person is in the trade”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in their own words — vehicles authorised, operating centres, defleet dates, batches, yard space, hammer price.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-valuable.
01
The licence footprint
What we look forThe operator’s public goods vehicle licence record: licence type, the number of vehicles and trailers authorised, the operating centres, and any recent application to vary them. Nobody else in their inbox is reading this, and a fleet manager knows instantly that the sender is in the trade.
Where we find itthe DVSA goods vehicle operator licence register (open data) · the Traffic Commissioners’ Applications and Decisions notices · Companies House and the CRO · company depot lists for plant and van fleets
Findable on85% of prospects
Raw data
Operator authorised for 34 vehicles and 40 trailers across two operating centres, with an application granted this year to add a third centre.
AI personalisation →
“You’ve added a third operating centre to the licence this year and you’re authorised for 34 vehicles, so I’m guessing there’s been some movement in what’s parked where.”
02
The fleet turning over
What we look forEvidence that vehicles or plant are moving, in either direction: new kit arriving (a delivery, an order, a capital approval, a framework call-off) or old kit leaving (a past consignment sale, ex-fleet listings, a used equipment page, a published disposal tender). Either half opens the same conversation, which is why we look for both and take whichever we find.
Where we find itmanufacturer and dealer press releases (DAF, Volvo, Scania, Renault Trucks, Dennis Eagle, JCB) · Commercial Motor, Motor Transport, Transport Engineer, LAPV, Construction Enquirer, letsrecycle · auction catalogues · council capital programme papers and contract award notices
Findable on70% of prospects
Raw data
Flannery Plant Hire, January 2026. £107m spent on new machines in the last year and £448m over four years, with the outgoing heavy plant fleet consigned to auction for a sale held at Flannery’s own Irlam site on 10 March 2026.
AI personalisation →
“You had the old fleet away at Irlam back in March after the £107m spend, so I’m guessing there’s another batch building up behind it.”
03
The trigger event
What we look forA change in the business that forces vehicles off the fleet all at once rather than one at a time: a retirement or a sale of the business, a depot closing or relocating, an operating centre surrendered on the licence, an acquisition, a lost contract, an insolvency. This is the rarest of the three and by far the most valuable, because it is the one that points straight at an on-site auction run from the customer’s own yard.
Where we find itCompanies House and CRO filings (director resignations, charges, strike-off, administration) · surrendered or curtailed operating centres in Applications and Decisions · commercial yard and depot listings · change-of-use planning applications · contract award notices showing a lost round
Findable on35% of prospects
Raw data
An operator surrendered one of its two operating centres on the licence in June, with the yard listed for sale by a commercial agent in the same quarter.
AI personalisation →
“Saw the Oldham centre came off the licence in June, so I’m guessing that yard is being cleared rather than restocked.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to David Robertson, Fleet Manager at Northumberland County Council, signed by you.
FromJames Bradshaw · Truck and Plant Asset ManagementTodavid.robertson@northumberland.gov.ukSubject52 Olympus in, older units out?
Hi David,
I saw the 52 new Olympus RCVs are landing in batches through to November 2027, so the older units come off in batches too rather than all in one go.
That’s usually the awkward bit. A few life expired RCVs sitting in the yard between batches while you try to get a sensible number for something no local buyer really wants.
Neath Port Talbot and Waltham Forest both put theirs through our online sale. Their words, not mine: collected and stored within 24 hours, sold first time. We take nothing from the seller, and nothing leaves your yard until the funds are with you.
Would you be up for me putting a figure on one of the first batch, just so you’ve got something to compare against? No obligation either way, I’d genuinely like to know whether my number lands anywhere near yours.
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
04 / PROSPECT SAMPLE04 — 08
10 fleets identified by our AI.
Before launching at full scale we always start with a sample of 10 real organisations, picked across the segments that matter to you — plant hire, bulk haulage, distribution, waste, earth-moving and local authority fleets, across England, Scotland, Northern Ireland and Ireland. For each one we name the decision-maker, surface a recent and dated signal, and explain why that fleet is worth a first consignment approach now. The same method is then applied to your full base of around 15,000 contactable prospects.
For each prospect, our AI identifies a concrete signal: a new delivery, a replacement programme, a past auction, a life-expired fleet, a depot change. That signal justifies why to reach out now and gives the email its opening line. Every signal below is dated and traceable to a public source from the last twelve months.
One finding is worth flagging before you read them. Three of these ten have already sold a fleet at auction in the last eight months, and paid a competitor’s seller commission to do it. The disposal behaviour already exists, it recurs, and your 0% commission is a direct answer to it. Note too that we found a named person for all ten but a verifiable personal LinkedIn profile for only three — we drop the link rather than substitute a company page, which is also why the contactable ratio in Section 02 is 50% and not higher.
01
Flannery Plant Hire
Martin Flannery·Managing Director
One of the UK’s largest heavy plant hire businesses, Wembley head office with depots including Irlam, Manchester.
SIGNAL DETECTED · FLEET TURNING OVER
January 2026. After spending £107m on new machines in a single year and £448m over four years, Flannery put its outgoing heavy plant fleet under the hammer — CAT, Komatsu, Hitachi, JCB, Volvo, Bell, Wacker Neuson and Hydrema — at a sale held on 10 March 2026 at its own Irlam site. In Martin Flannery’s words: “To make way for these new machines we are utilising Euro Auctions… to sell this equipment on our behalf and realise maximum asset value.”
WHY THIS PROSPECT FOR TRUCK AND PLANT ASSETS
£448m of new kit over four years means an equivalent volume of used kit leaving, permanently and on a cycle. They already choose the auction route and they already accept a sale run from their own yard, which is exactly the format you offer. The one thing they are currently paying that they would not have to pay you is seller commission.
02
CW Plant Hire (Charles Wilson)
Gary Gay·Assets Manager
National plant and tool hire business, depot just off Junction 27 of the M1 in Nottingham.
SIGNAL DETECTED · FLEET TURNING OVER
20 January 2026. Over 600 assets released from the hire fleet and sold at Euro Auctions’ Leeds site on 18 February 2026 — excavators, dumpers, telehandlers, rollers, forklifts, access platforms, compressors, welfare units and small tools, from JCB, Hitachi, Bobcat, Doosan, Genie, Skyjack, Bomag, Thwaites and Mecalac. Gary Gay described it as part of “our ongoing fleet renewal strategy”.
WHY THIS PROSPECT FOR TRUCK AND PLANT ASSETS
The word that matters is ongoing. Six hundred assets in one sale, a decision-maker whose job title is literally the disposal decision, and a stated strategy of continuous rotation, so there will be a next one. Forklifts and welfare units are precisely the mixed-lot stock you already move for Bibby.
03
Alliance Flooring Distribution
Phil Yates·Managing Director
National flooring distributor running daily deliveries from four UK sites including Hartlepool, Hemel Hempstead and Newbridge.
SIGNAL DETECTED · FLEET TURNING OVER
30 April 2026. Eleven new Volvo FH Aero 460 6x2 tractor units delivered, taking the business to 50 Volvos. Phil Yates, quoted directly: “Volvo now represents around 30 per cent of our fleet, whereas two years ago we had none, so the change has been significant.”
WHY THIS PROSPECT FOR TRUCK AND PLANT ASSETS
Going from zero to thirty per cent of the fleet in two years means roughly a third of the previous fleet has already been displaced, and the mix is still moving. A national delivery operation across four sites also matches your collection footprint, which the September sale already demonstrates across twenty separate UK locations.
04
Abbey Logistics Group
Dave Patten·Chief Executive Officer
Bulk food and powder tanker haulier, Liverpool and Widnes, part of the Sitra Group, 400+ tractor units and nearly 700 specialist tankers.
SIGNAL DETECTED · ROLLING REPLACEMENT PROGRAMME
Forty new DAF XF 450 FTP 6x2 tractor units delivered as part of a rolling replacement programme that introduces 50 to 60 new trucks every year. Abbey is separately recruiting a Fleet Engineering and Compliance Leader at Widnes, a national role whose remit explicitly covers the fleet replacement programme.
WHY THIS PROSPECT FOR TRUCK AND PLANT ASSETS
Fifty to sixty tractor units come off this fleet every single year, predictably, and the fact that they are hiring the person who owns the replacement programme says the cycle is being formalised rather than wound down. That is the most valuable recurring consignment pipeline in this sample.
05
Keenan Recycling
Grant Keenan·Managing Director
The UK’s largest commercial food waste collector, New Deer in Aberdeenshire, 17 sites nationwide, now a Biffa company.
SIGNAL DETECTED · FLEET DECARBONISATION
2026. Launched one of the UK’s first OEM electric food waste collection vehicles: a 20-tonne Renault Trucks D18 Wide with a Macpac 110 body, a total investment of around £460,000 supported by a £90,000 Scottish Enterprise grant, running Glasgow and the Central Belt. This follows £4.5m on 39 Macpac trucks rolled out across Manchester, Leeds, Liverpool, Newcastle, Hull and the South West.
WHY THIS PROSPECT FOR TRUCK AND PLANT ASSETS
Decarbonising a specialist collection fleet means diesel RCVs and CNG Iveco Eurocargos coming off it, in numbers. Specialist bodies find their real price in an international bidder pool rather than in a single local trade offer, which is the whole argument for an online sale with a global audience.
06
McGuire Haulage
Martin McGuire·Founder and Owner
The largest earth-moving company in the Republic of Ireland, Thomastown, Co. Kilkenny, founded 1999, fleet of around 105 vehicles plus tracked excavators.
SIGNAL DETECTED · FLEET TURNING OVER
31 July 2026. Fifteen new Renault C520 10x4 tag tippers with Gleeson half-pipe bodies and electric covers, supplied through Setanta Vehicle Sales. McGuire also runs its own separate used-equipment sales website, selling ex-fleet machines and trucks directly.
WHY THIS PROSPECT FOR TRUCK AND PLANT ASSETS
Fifteen new tippers arriving on a 105-vehicle fleet is a large single displacement. More to the point, they are already doing the disposal themselves, by hand, to whoever happens to find the site. A global online sale with transport and shipping arranged is the obvious upgrade, and Ireland is in scope for this campaign.
07
Montgomery Transport Group
Steven McBride·Managing Director, Montgomery Distribution
Newtownabbey, Belfast. Part of Ballyvesey Holdings, with depots in Belfast, Birmingham, Dublin and Preston.
SIGNAL DETECTED · ROLLING REPLACEMENT PROGRAMME
Over £135m invested in tractors and trailers across 2024 and 2025, on a fleet of 125 trucks and more than 600 trailers — curtainsiders, box vans and flats — alongside investment in a new logistics hub.
WHY THIS PROSPECT FOR TRUCK AND PLANT ASSETS
£135m of new tractors and trailers in two years on a 725-unit fleet is close to a total refresh, and trailers in volume are notoriously hard to place with a local buyer while travelling well at export. Northern Ireland and cross-border into Dublin, both inside the zone you asked for.
08
Northumberland County Council
David Robertson·Fleet Manager
County council fleet operation with workshops at Tyne Mills, Hexham, serving waste, highways and environmental services.
SIGNAL DETECTED · LIFE-EXPIRED FLEET BEING REPLACED
17 August 2026. Over £13m for 52 new Dennis Eagle Olympus refuse collection vehicles, 18 delivered so far, first batch arriving October 2025 and the programme completing November 2027, plus £3.3m refurbishing the Tyne Mills maintenance facility. The council’s own stated reason: the existing vehicles are “increasingly prone to breakdowns”.
WHY THIS PROSPECT FOR TRUCK AND PLANT ASSETS
Fifty-two RCVs replaced over two years means fifty-two leaving over the same two years, in batches rather than all at once. A named Fleet Manager, a published programme with dates, and exactly the vehicle type you already sell for Neath Port Talbot and Waltham Forest — two references you can name in the first email.
09
Guildford Borough Council
Cllr Angela Goodwin·Lead Councillor for Environment and Sustainability
Surrey borough council operating a fleet of 191 vehicles across waste, street cleansing, parks and housing repairs.
SIGNAL DETECTED · WHOLE-FLEET REPLACEMENT
21 August 2026. The council states that “many of our vehicles and plant used to deliver essential services are now beyond their expected operating life, leading to higher maintenance costs and an increased risk of breakdowns”. £10m is set aside in the 2026-27 budget towards a whole-fleet replacement expected to cost around £24m, covering vans, refuse collection vehicles, street sweepers, tractors and ride-on mowers.
WHY THIS PROSPECT FOR TRUCK AND PLANT ASSETS
A 191-vehicle fleet, most of it life-expired, replaced under one programme. This is a whole-fleet disposal event of exactly the kind you run on site, and the vehicle mix — RCVs, sweepers, tractors, mowers, vans — reads almost line for line like your current sale list.
10
Mid and East Antrim Borough Council
Rowan Moore·Director of Place
Northern Ireland borough council based in Ballymena, running waste collection across a mixed urban and rural borough.
SIGNAL DETECTED · LIFE-EXPIRED FLEET BEING REPLACED
18 May 2026. Ten new refuse collection vehicles purchased — three 16-tonne units for rural access and seven 26-tonne units — under a £3.2m fleet upgrade commitment, with ageing vehicles phased out and the new fleet fully integrated by early summer.
WHY THIS PROSPECT FOR TRUCK AND PLANT ASSETS
A live, funded, phased replacement of ageing RCVs in Northern Ireland, where you have no council reference yet but two on the mainland to point at. A phased programme also means the disposals arrive in manageable batches rather than in one lump.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
The campaign
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
The campaign
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Truck and Plant Assets has all three.
Our conviction is that we can install for you a steady stream of qualified consignment opportunities over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.